除了Facebook以外，很多人都在玩Twitter，而且Twitter是典型的信息流方式更新信息的，很多沒來得及看的信息都被淹沒在海量的更新信息中了，很多人想通過Twitter去開發(fā)自己的客戶，但是就是不知道該如何去尋找。

Apart from Facebook, lots of people use Twitter. However, Twitter updates information by information flow. Many people manage to develop customers but they don’t know how to do that.

那么在海量快速更新的信息流中，我們應該怎樣找到自己的目標客戶呢？這個時候我們就需要一些高級的查詢方式了~

Among those information flow, how can we find our target customers? We need some advanced?inquiry ways.

這是Twitter的搜索查詢鏈接：

It is Twitter’s search link:

https://Twitter.com/search-home

打開上面的鏈接地址，然后點擊高級搜索，高級搜索地址鏈接就在搜索框下面的藍色字體。

Click the link below and click advanced search. The link is blue font below.

下面我們就舉個例子說明一下：

For example:

第一：追蹤/查詢用戶名

For example:

有TO和FROM語句

Use To and From

TO：

如果你想查詢所有用戶發(fā)給某個特定TWITTER賬戶上所有信息，那么你就可以用這個語句，我們來看看關于classical賬戶上的信息，我們就直接搜索 TO classical

To: If you want to inquire all the users and send information to a specific Twitter user, you can use this. For example, if we want to check an account named classical, we can just search To classical.

From：

就是所有來自某個賬號的所有帖子，可以用from的語句，比如 from classical

From: It means post from an account, for example from classical.

你查看到都是來自classical這個帖子的信息，你也可以直接訪問其他頁面，所以你想精準的在Twitter上找到你的目標客戶，你需要這樣做：

The results you get are all from classical. You can also visit other pages. So if you want to find your target customer accurately, you need to:

首先，如果找到我們的競爭對手或者產(chǎn)品相關信息是：mynamenecklace，而我們又是這個飾品的供應商等，這個可能就是我們的目標客戶了，那么我們就可以這樣做：To: my namenecklace“necklace”

First, if we find our competitors or related products imformation are about mynamenecklace and we are the supplier of this accessory, then it may be our target customer. Then we can input To: mynamenecklace “necklace”.

從搜索出來的結(jié)果，大家可以看到很多客戶從mynamenecklace上面購買了產(chǎn)品，這些都是你的目標潛在客戶，那么剩下的事情就是你自己去開發(fā)了呀。

From the results above, you can see that many customers purchase products from mynamenecklace. These are all your potential target customers. What you need to do is to develop them.

這樣搜索出來的結(jié)果不僅僅是讓你知道你的目標客戶是哪些，還可以知道你的目標客戶關心什么，需要什么等等和產(chǎn)品相關信息，這些對你開發(fā)客戶是非常有幫助的。

It can not only let you know who are your target customers, but also let you know what your customers are concerned about. It is very helpful for you to develop customers.

第二：定位區(qū)域客戶

No.2 : Search customers with areas

如果你想查詢本地區(qū)關于你品牌的相關信息，有區(qū)域性的搜索功能就很不錯，這個功能可以具體定位到國家、區(qū)域、城市。

If you want to know related information of your brand in local area, you can use region search. It allows you to limit with country, regions and city.

具體搜索方式格式如下：

The modes are as follows:

Near

：

你想要定位的地區(qū)（郵編）

Near: Where you want to locate (Postcode)

within:

具體的區(qū)域范圍

within: Specific?areas

假如我現(xiàn)在用的美國的VPN登錄Twitter，正在美國的洛杉磯。

If you use American VPN to login Twitter and you are in LA.

那么你就可以去尋找方圓5公里之內(nèi)的人，你可以用下面的方法搜索：“#appointment”near:90210 within:5km

You can search people within a 5-km radius by inputing #appointment”near:90210 within:5km.

第三：精準結(jié)果排除過濾法

No.3 : Method of exclusion and filtration

1、?排除法：

有時候我們想排除一些不必要，不想關，有歧義的詞匯，這個功能類似SEO中關鍵詞排除法一樣。

Method of exclusion:?Sometimes we don’t want results which are unnecessary, unrelated and ambiguous, this is the function you need which is similar with SEO’s.

假如我們想找一位服裝設計師，但是我又不想搜索到我的競爭對手信息，那么我們就可以用這樣的搜索語句去搜索：“dress designer”?–mynamenecklace，通過搜索，你可以找到很多服裝設計師。

If you want to find a costume designer except for the competitors, you can search like “dress designer”?–mynamenecklace?and you’ll find lots of costume designers.

2、?過濾法：

當你想找一些信息的時候，需要過濾點所有的鏈接，或者排除掉鏈接“facebook”near:518000within:10km -filter:links

Method of filtration:?When you want some information and you want to filtrate the links, you can use “facebook”near:518000within:10km -filter:links.

這個語句的意思在周圍10公里之內(nèi)所提到Facebook的客戶，但是排除掉鏈接的所有帖子

It means that you can find customers of Facebook within 10km without posts containing links.

第四：通過社交軟件表情搜索

No.4 : Search through emojis of social software

有目的的去研究你的目標客戶對該品牌的所表達的情緒，這個是非常重要的，例如輸入競爭對手的名字，然后輸入情緒符號mynamenecklace:-(

It is of great importance to know your target customers’?emotions toward the prodycts. For example, you can input your competitor’s name and mynamenecklace:-(.

好啦，關于Twitter開發(fā)客戶的四種方式今天就說到這里，親們最好去實踐下，光看著是不夠的哦。

The above are 4 ways to develop customers on Twitter. You can have a try because it is never enough to just have a look.

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