通過(guò)調(diào)查提升銷量

成功的賣家會(huì)花時(shí)間：

了解他們銷售的商品所屬的分類

這包括了解每個(gè)分類中商品選擇的廣度和深度、考慮其商品適合放在分類結(jié)構(gòu)中的哪個(gè)位置。

查看競(jìng)爭(zhēng)對(duì)手的商品

他們會(huì)去了解競(jìng)爭(zhēng)對(duì)手的數(shù)量及其商品尺寸、選擇、定價(jià)和促銷信息，以便制定有吸引力和競(jìng)爭(zhēng)力的報(bào)價(jià)。

比較他們的價(jià)位

將您的商品與上在售的類似商品進(jìn)行比較。

調(diào)查相關(guān)分類中的暢銷商品并模仿其共有的特征。

例如，買家看上去是不是在根據(jù)價(jià)格或品牌來(lái)購(gòu)買商品？暢銷商品是否提供了免運(yùn)費(fèi)或降價(jià)優(yōu)惠？

Use research to increase sales

Successful sellers take the time to:

Understand the categories in which they are selling

This includes exploring the breadth and depth of selection in each category and considering where their items would fit in the category's structure.

Check out the competition

They identify the number of competitors, their size, selection, pricing, and promotions in order to plan compelling and competitive offers.

Compare their price position

Compare your product with similar products already selling on Amazon.

Study the best-selling items in relevant categories and mimic common characteristics

For example, do customers appear to be buying based on price or brand? Do the best-selling products ship for free or reduced rates?

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