變體關系允許買家在單個詳情頁面中選擇想要的商品顏色和尺寸(您使用父-子項商品關系創建的顏色和尺寸)。變體關系可以帶給買家更加整潔的購物體驗。
變體關系允許買家在單個詳情頁面中選擇想要的商品顏色和尺寸(您使用父-子項商品關系創建的顏色和尺寸)。變體關系可以帶給買家更加整潔的購物體驗。
注意:若的詳情頁面目前已經有了您商品的競品,您可以跳過該板塊(也請不要使用變體關系),因為您的商品會自動地與網站上的相同商品同臺競技。
暢銷的子項商品是詳情頁面上顯示靠前的商品,而其他變體則是在買家選擇時才顯示出來。各個子項商品都關聯到一個父項商品,而父與子的商品關系是變體主題:尺寸、顏色或尺寸-顏色。
父項/子項關系有三個要素:
父項商品:不可購買的商品,用來關聯子項商品,如手電筒
子項商品:以尺寸及/或顏色,如藍、灰、橙和黃,與父項商品關聯的可以購買的商品
變體主題:界定商品之間的區別,如尺寸-顏色。
創建變體時,必須填寫以下必填字段:
SKU
父子項關系(確定該 SKU 為“父項”或“子項”)
父項 SKU(僅適用于子項 SKU,輸入該子項的父項 SKU)
關系類型(如果商品為變體集中的商品,輸入“變體”)
顏色(如適用)
尺寸(如適用)
變體主題(尺寸或顏色或尺寸-顏色;對于尺寸-顏色,尺寸和顏色字段都必須有數值)
必填項 |
|
禁止 |
|
注意:若輸入了關系類型二沒有輸入顏色或尺寸,您在上傳數據時會收到錯誤提示,也有可能您的商品不能正常地顯示在網頁上。確保您已輸入商品的所有必填變體字段。如果您無法在必填字段中輸入任何信息,則您的商品可能已從網站上刪除。如有疑問,請聯系技術支持。
觀看輔導視頻 ( ),學習用文本-文件輸入法來創建變體。
詳細了解 XML 與數據交換。
Variation Relationships for Lighting
Variations allow customers to choose the desired color and size of your product from a single detail page, which you create using parent-child product relationships. Variations provide a cleaner customer buying experience.
Note: If your products currently match with Amazon offers on the detail page, you can skip this section (and please do not use Variation Relationships) because your products will automatically match to an identical product offer.
The best selling child products are the initial display on the detail page and the other variations are displayed when selected by the customer. The child products are related to each parent and the relationship of parent to child is the variation theme: Size, Color, or Size-Color.
There are three components to a parent/child relationship:
Parent product: Non-buyable products used to relate child products, for example flashlights
Child products: Buyable products related to parent product by size and/or color, such as Blue, Gray, Orange, and Yellow
Variation theme: Defines how the products differ from each other, such as size-color.
When creating variations, you must provide information in these required fields:
SKU
Parentage (identify for that SKU, either "parent" or "child")
Parent SKU (for child SKUs only, enter the parent SKU for that child)
Relationship Type (enter "variation" if the product is part of a variation set)
Color (if appropriate)
Size (if appropriate)
Variation Theme (size or color or size-color; for size-color the size and color fields must both have values)
Required
Fully describe each child product, so they will be included in browse and search results.
Add the size and color to the child product title.
Use SKUs to build relationships using field for SKU and ParentSKU.
List the child offers under the parent SKU in the flat-file or XML.
Prohibited
Do not include price and quantity values for parent products.
The parent title should not include size or color.
Do not choose a variation theme ID other than size, color, or size-color.
Do not link any products that are not a variation of size or color to the parent product.
Note: If you enter the Relationship Type and fail to enter the color or size, you might receive an error when uploading your data, or your product might not display properly on the website. Make sure you have entered all required variation fields for your products. If you fail to enter any of the required fields, your products could be suppressed from the website. If you have questions, please contact technical support.
How to create variations for a product
Watch a video tutorial on creating variations with a text-file feed.
Learn more about XML & Data Exchange.
Example detail page for a color variation:
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。
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