自從亞馬遜更新了Review 政策后，相似“可不可以發(fā)催評、索評”這樣的疑問反復的頻率比之前更高了。究竟BQool賣家反饋軟件是個贊助賣家郵件邀請評論的主動化工具。有很多現(xiàn)有用戶和想要應用的賣家心存疑慮，怕是都被亞馬遜最新的評論規(guī)范嚇壞了~

帶著這個疑問，酷仔領著大家詳細看下亞馬遜的Review政策到底怎么說!

首先來看看最新亞馬遜Prohibited seller activities and actions (賣家違規(guī)運動及行動)的邀請評論規(guī)范。

General Guidelines

(一般準則)

Misuse of ratings, feedback, or reviews:

(濫用商品評論、賣家反饋和評分)

Any attempt to manipulate ratings, feedback, or reviews is prohibited.

(任何操作商品評論、賣家反饋以及評分的行動都不被許可。)

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

You may request feedback from a buyer

You may request feedback from a buyer

原文翻譯：

「賣家反饋和評分：賣家反饋的評分功效供給買家一個權(quán)衡賣家績效的尺度，贊助賣家在亞馬遜站點中晉升自家店鋪的名氣。提交賣家反饋的內(nèi)容不可含有辱罵與不適當?shù)淖盅?，或泄露買方私人消息，并制止自己給自身經(jīng)營的店鋪反饋。你可以向買家邀請反饋，但嚴禁任何金錢或物資等誘因作為買家撰寫及移除評論的嘉獎?！?/p>

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

原文翻譯：

「商品評論：亞馬遜的買家可提交正負商品評論來轉(zhuǎn)達對商品或服務的感觸，作為花費者主要的商品訊息起源。制止針對跟自身有好處關(guān)系的商品，或為自身以及競爭對手的商品撰寫評論。此外，供給犒賞(包含免費或是折價的商品) 來邀請評論不被允許。供給犒賞只邀請評論，或是只邀請評論也不被準許。賣家不行要求買家更改或是移除差評?！?/p>

簡略明了還是看不懂，沒關(guān)系!

酷仔把重點都劃出來了!

帶好小板凳，劃重點!!!

嚴禁任何金錢或物資上等誘因作為買家撰寫及移除評論的嘉獎。

供給犒賞(包含免費或是折價的商品) 來邀請評論不被允許。

供給犒賞只取得好評，或是只取得好評也不被準許。

賣家不能要求買家更改或是移除差評。

安全!

只有這辦法才讓你在亞馬遜上做的長久長久!

你可以發(fā)郵件向買家邀請賣家反饋和商品評論，但 no string attached (不要免費或折價送這送那，還請求好評!)。最主要的!應用軟件發(fā)郵件邀請評論安全又有效!

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。