： 手藝人資料

使用“手藝人資料”頁面向買家介紹您自己以及您制作的商品。

您在此頁面上提供的信息將對(duì)亞馬遜買家可見，且應(yīng)僅展示您和您的業(yè)務(wù)。

注意： 您需要在您銷售商品的每個(gè)國家/地區(qū)創(chuàng)建單獨(dú)的手藝人資料。您的資料圖片、店鋪名稱、店鋪圖片和短 URL 將會(huì)像這些字段的任何更新一樣自動(dòng)復(fù)制。您的資料中的【靈感】和【簡介】部分由您負(fù)責(zé)翻譯。

您的個(gè)人資料信息

1. 【資料圖片：】 上傳您自己的照片，或任何展示您、您的品牌和您制作的商品的圖片。此圖片的最短邊應(yīng)至少為 200 像素。

2. 【店鋪名稱：】 您的店鋪名稱應(yīng)該是唯一的，能夠獨(dú)特地代表您和您的商品。

3. 【URL：】 使用您的亞馬遜短 URL 鼓勵(lì)買家訪問您的“手藝人資料”并將流量引導(dǎo)至您的店鋪。要自定義您的短 URL，請(qǐng)點(diǎn)擊鎖形按鈕以啟用編輯功能，輸入您選擇的 URL，并再次點(diǎn)擊鎖形按鈕完成編輯。除配送商品時(shí)出具的發(fā)票外，您無需提供任何材料。發(fā)票應(yīng)予以更新，以便引導(dǎo)買家找到您的手藝人資料。

   注意： 您的店鋪名稱和短 URL 應(yīng)與您注冊(cè)時(shí)輸入的公司顯示名稱相匹配，且應(yīng)反映您網(wǎng)站或手工藝品交易會(huì)使用的店鋪名稱。店鋪名稱必須：

   Amazon Handmade 店鋪名稱和短 URL 必須有所區(qū)別；因此，店鋪名稱和短 URL 不得完全相同。 如果您認(rèn)為其他手藝人錯(cuò)誤地使用您的店鋪名稱或短 URL 進(jìn)行了注冊(cè)，請(qǐng)參閱亞馬遜舉報(bào)侵權(quán)網(wǎng)站，詳細(xì)了解如何舉報(bào)行為。

• 準(zhǔn)確地描述手藝人特征

• 不具備誤導(dǎo)性

• 僅包含手藝人有權(quán)使用的信息

• 不包含電子郵件地址后綴，例如 .com、.net、biz 等。

1. 【工藝：】 向買家展示您的專業(yè)領(lǐng)域。

2. 【您的商品是如何制作的？】 描述您的創(chuàng)作過程，包括商品的制作方式以及所用材料。

3. 【國家/地區(qū)和郵政編碼：】 向買家展示您的住址。出于對(duì)您個(gè)人隱私的尊重，我們將僅分享您所在的州或國家/地區(qū)。

圖片

注意： 上傳要在“手藝人資料”中顯示的圖片時(shí)，請(qǐng)確保您擁有使用所上傳圖片的所有必要權(quán)利、權(quán)力和權(quán)限。

【上傳您的店鋪封面圖片：】

店鋪封面圖片顯示在“手藝人資料”的頂部，決定著買家訪問您的店鋪時(shí)獲得的第一印象，他們喜歡探視您的世界，看看您制作商品的地方。

您的店鋪封面圖片應(yīng)反映您提供的內(nèi)容。您可以隨時(shí)更新此圖片。為了獲得最佳效果，建議您將最終圖片設(shè)置為 1200 x 350 像素。要上傳店鋪封面圖片，請(qǐng)執(zhí)行以下操作：

1. 打開手藝人資料編輯器。

2. 點(diǎn)擊【圖片】。

3. 在【店鋪封面圖片】下，點(diǎn)擊為您的店鋪添加主圖片上方的相機(jī)圖標(biāo)，從您的電腦中選擇要上傳的圖片，然后點(diǎn)擊【打開】進(jìn)行上傳。

4. 完成后，點(diǎn)擊【保存】。

   注意： 如果您沒有準(zhǔn)備好店鋪封面圖片，可以使用我們的默認(rèn)圖片之一： 青磚、粗麻布、彩色木板、黑色木板、皮革、淺色木板、包裹、石板、波浪形木板以及白磚。

   
   

【為您的店鋪封面圖片商品添加標(biāo)簽：】

如果您的店鋪封面圖片中顯示了您發(fā)布的任何商品，您可以為該商品添加一個(gè)標(biāo)簽，以便在鼠標(biāo)懸停在其上時(shí)顯示該商品的商品信息，并且供買家點(diǎn)擊。如果使用帶有商品圖片的照片，我們建議您使用最具吸引力的商品的圖片。

您可以在店鋪封面圖片中最多標(biāo)記五張不同的照片。要為照片添加標(biāo)簽，請(qǐng)執(zhí)行以下操作：

1. 打開手藝人資料編輯器。

2. 點(diǎn)擊【圖片】。

3. 點(diǎn)擊【添加商品標(biāo)簽】旁邊的帶編號(hào)按鈕之一。

4. 選擇您要標(biāo)記的商品。

5. 將商品標(biāo)簽拖至店鋪封面圖片上的任意位置。

6. 完成后，點(diǎn)擊【保存】。

您可以隨時(shí)更新您的封面圖片和使用的標(biāo)簽。

【附加圖片：】

添加工作室、工作區(qū)或靈感來源的附加圖片是向買家詳細(xì)介紹您和您的工藝品的好方法。您最多可以添加三張附加圖片。附加圖片的最短邊應(yīng)至少為 500 像素，最長邊應(yīng)為 1,000 至 10,000 像素。

要添加附加圖片，請(qǐng)執(zhí)行以下操作：

1. 打開手藝人資料編輯器。

2. 點(diǎn)擊【圖片】。

3. 在【附加店鋪圖片】部分下，點(diǎn)擊相機(jī)圖標(biāo)，從您的電腦中選擇要上傳的圖片，然后點(diǎn)擊【打開】進(jìn)行上傳。

4. 完成后，點(diǎn)擊【保存】。

有關(guān)您的更多信息

使用此部分用您自己的語言向買家或您自己的情況。

1. 【名字：】 輸入您的名字，或您希望買家在與您互動(dòng)時(shí)使用的名稱。

2. 【靈感來源：】 為您的店鋪添加頭條靈感表述，讓買家了解您作為手藝人的激勵(lì)因素。此信息將以較大字體直接顯示在您的店鋪封面圖片下方。

3. 【關(guān)于您：】 向買家介紹您的背景、開展業(yè)務(wù)的契機(jī)以及您的專業(yè)領(lǐng)域。您的創(chuàng)作流程是怎樣的？ 您從哪里獲得靈感？

4. 【賬戶：】 在此處輸入您的賬戶信息。我們不會(huì)向買家發(fā)布此信息；但是， 可能會(huì)在尋找在我們的店鋪中展示的賣家時(shí)使用此信息與您聯(lián)系。

特色商品

默認(rèn)情況下，您的手藝人資料將根據(jù)買家互動(dòng)情況顯示您制作的最暢銷的四種商品；但是，您可以選擇自己喜歡的任何商品并為這些商品創(chuàng)建自定義商品名稱。例如 – 您有在售商品嗎？ 您可能想要展示自定義商品名稱為“暢銷商品”或“九月銷售商品”的在售商品。

1. 打開手藝人資料編輯器。

2. 點(diǎn)擊【特色商品】。

3. 在【自定義商品名稱】字段中輸入自定義商品名稱；例如，“<您的店鋪名稱> 的暢銷商品”。

4. 在【選擇要推薦的商品】下，點(diǎn)擊帶編號(hào)的框，然后選擇您想要推薦的商品。

發(fā)布

對(duì)手藝人資料進(jìn)行所有更新后，點(diǎn)擊【保存并發(fā)布】。您的“手藝人資料”將發(fā)布到亞馬遜網(wǎng)站上。

Amazon Handmade: Maker Profile

Use your Maker profile page as a place to tell customers about yourself and the products you make.

The information you share on this page will be visible to Amazon customers and should only represent you and your business.

Note: You will need to create a separate Maker Profile in each country that you are selling in. Your Profile Image, Store Name, Storefront images, and your short URL are automatically copied over as are any updates to these fields. You are responsible for any translations in the Inspiration and About You areas of your profile.

Your profile info

1. Profile Image: Upload a picture of yourself, or something that reflects you, your brand, and the products you make. This image should be at least 200 pixels on the shortest side.

2. Store Name: Your store name should be unique and distinctly representative of you and your products.

3. URL: Use your Amazon short URL to encourage customers to visit your Maker Profile and drive traffic to your store. To customize your short URL, click on the lock button to enable editing, enter the URL of your choice, and click on the lock button again to finish. There is no need to include any materials except the invoice when you ship your products. The invoice should be updated to direct customers to your Maker profile.

   Note: Your store name and short URL should match the display name you entered during registration and mirror the store name used on your website or at craft fairs. The store name must:

   Handmade store names and short URLs must be distinct; therefore, duplicate store names or short URLs are not permitted. If you believe another Maker has incorrectly registered with your store name or short URL, see Amazon’s Report Infringement site for details on how to report Intellectual Property infringement.

• Accurately identify the Maker

• Not be misleading

• Include only information that the Maker has the right to use

• Not contain an email suffix such as .com, .net, biz, etc.

1. Craft: Tell customers about your area of expertise.

2. How are your products made? Describe your creative process, including how you make your products and the materials you use.

3. Country & ZIP: Show customers where you live. We respect your privacy and will only share your state or country.

Images

Note: When uploading images to be displayed in your Maker Profile, ensure that you have all requisite rights, power, and authority to use the images you upload.

Upload your Store Cover Image:

The Store Cover Image appears at the top of your Maker Profile and is the first impression that customers get when they access your store, and they love to get a peek inside your world and see where you make things.

Your Store Cover image should be reflective of what you are offering. Feel free to update this photo at any time. For the best results, we recommend that your final image be 1200 x 350 pixels. To upload your Store Cover Image:

1. Open the Maker Profile Editor.

2. Click Images.

3. Under the Store Cover Image, click the camera icon over Add a Main image for your store, select a photo to upload from your computer, and then click Open to upload it.

4. Click Save when complete.

   Note: If you do not have a Store Cover Image ready, you can use one of our default images: Blackbrick, Burlap, Colorwood, Darkwood, Leather, Lightwood, Parcel, Slate, Wavywood, and Whitebrick.

   
   

Tag your Store Cover Image Products:

If any of your listed products are displayed in your Store Cover Image, you can add a tag for that product that when hovered over with a mouse will display the listing for that product that customers can click on. If using a photo with images of your products, we recommend that they be products that will have the broadest appeal.

You can tag up to five different photos in your Store Cover Image. To tag a photo:

1. Open the Maker Profile Editor.

2. Click Images.

3. Click one of the numbered buttons next to Add Product Tags.

4. Select a product you would like to tag.

5. Drag the product tag anywhere on your Store Cover Image.

6. Click Save when complete.

You can update your Cover Image and the tags used at any time.

Additional Images:

Adding additional images of your studio, workspace, or inspiration is a good way to tell your customers more about you and your craft. You can add up to three additional images. Additional images should be at least 500 pixels on the shortest side and between 1,000 and 10,000 pixels on the longest side.

To add additional images:

1. Open the Maker Profile Editor.

2. Click Images.

3. Under the Additional Store Images section, click the camera icon, select a photo to upload from your computer, and then click Open to upload it.

4. Click Save when complete.

More about you

Use this section to tell customers or Amazon about yourself in your own words.

1. First Name: Enter your first name, or the name you would like customers to use when they interact with you.

2. Inspiration: Add a headline inspiration statement for your store to let customers know what inspires you as a Maker. This will appear in large font directly underneath your store cover image.

3. About You: Tell customers about your background, how you got started, and your areas of expertise. What is your creative process like? Where do you get inspiration from?

4. Social Media Accounts: Enter your social media account information here. We will not publish this information to customers; however, Amazon Handmade may use this information to connect with you when looking for Sellers to feature in our store.

Featured Products

By default, your Maker Profile will show the top four products you have created based on customer interactions; however, you do have the ability to select whatever products you like and create a custom title for those products. For example – Are you having a sale? Maybe you want to feature items that are on sale with a custom title of “Fast Selling Items” or “September Sale Items”.

1. Open the Maker Profile Editor.

2. Click Featured Products.

3. Enter a custom title in the Custom Title field; for example – Top Products from <Your Store Name>.

4. Under Select A Product to Feature, click on the numbered boxes and select the items that you would like to have featured.

Publish

After you have made all of the updates to your Maker Profile, click Save & Publish. Your Maker Profile will publish to the Amazon website.

You can update this information anytime you like.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。