Amazon Handmade： 圖片要求最佳實(shí)踐

高質(zhì)量的商品圖片以最佳方式展示您的作品，且有助于提高您的商品在亞馬遜上的曝光率。買家購物時(shí)的視覺體驗(yàn)很重要，符合他們個(gè)人品味的圖片更具吸引力。使用以下信息優(yōu)化您的圖片，這是促成一筆手工藝商品銷售的最重要因素之一。

更新圖片

有關(guān)如何更新您的商品圖片的信息，請(qǐng)參閱 ： 編輯商品信息。

商品圖片要求

• 圖片必須準(zhǔn)確展示商品，且僅展示待售商品。

• 商品及其所有特色都必須清晰可見。

• 圖片不得包含裸體或有性暗示意味。

• 主圖片要求：

• 主圖片必須采用純白色背景（純白色可與和商品詳情頁面融為一體 - RGB 色值為 255、255、255）。

• 主圖片必須是實(shí)際商品的高質(zhì)量照片（不允許使用圖形、插圖、實(shí)物模型或占位符）。

• 主圖片不得顯示不包含的配件、可能令買家產(chǎn)生困惑的支撐物、不屬于商品一部分的文字或徽標(biāo)/水印/嵌入圖片。

• 圖片尺寸要求：

• 圖片的高度或?qū)挾葢?yīng)至少為 1,000 像素。滿足此最小尺寸要求可在網(wǎng)站上實(shí)現(xiàn)縮放功能。事實(shí)證明，提供縮放功能可以提高銷量。

• 在縮放到最小時(shí)，您的文件在最長邊可以達(dá)到 500 像素。

• 圖片最長邊不得超過 10,000 像素。

• 亞馬遜接受 JPEG (.jpg)、TIFF (.tif) 或 GIF (.gif) 文件格式，但首選 JPEG。

• 我們的服務(wù)器不支持 .gif 格式的動(dòng)圖。

商品圖片最佳實(shí)踐

• 建議賣家為每件商品提供 4 張以上的圖片：1 張純白色背景的主圖片和 3 張備選圖片，以展示商品的更多細(xì)節(jié)或生活風(fēng)格視角

• 其他備選圖片（非主圖片）應(yīng)用于展示環(huán)境、生活風(fēng)格、商品細(xì)節(jié)、包裝或商品大小。它們還應(yīng)用于展示可用的定制選項(xiàng)

• 如果使用模特，則模特必須站立，不得采用坐姿、跪姿或睡姿。

• 如果使用模特來展示兒童或嬰兒服裝，您應(yīng)同時(shí)提供商品平放時(shí)的圖片。

• 內(nèi)衣、女士內(nèi)衣和泳衣商品的圖片不得包含色情淫穢內(nèi)容，具體由亞馬遜全權(quán)裁定

• 商品在取景框內(nèi)通常應(yīng)占據(jù)圖片區(qū)域至少 85% 的面積。如果商品帶環(huán)境背景，則商品應(yīng)占據(jù)至少 50% 的面積。

• 商品應(yīng)精心陳列，光線充足且聚焦。

• 商品應(yīng)清晰聚焦，最好不要采用淺景深拍攝。

• 裁剪掉背景中形成干擾的形狀。這些會(huì)分散買家對(duì)您商品的注意力

有用資源： 如果要自行創(chuàng)建圖片，您會(huì)發(fā)現(xiàn)我們的自助成像產(chǎn)品或攝影視頻非常有用。

優(yōu)質(zhì)主圖片示例：

以下是優(yōu)質(zhì)的備用圖片：

Amazon Handmade: Image Requirements Best Practices

High quality product images display your work in the best manner possible and help drive discoverability of your listings on Amazon. Customers shop visually, based on images that target their individual taste. Use the information below on how to optimize your images; one of the most important factors when shopping for handcrafted products.

Updating Images

For information on how to update your Product Images, see : Edit Product Listings.

Product Image Requirements

• Images must accurately represent the product and show only the product that is for sale.

• The product and all its features must be clearly visible.

• Images must not contain nudity or be sexually suggestive.

• MAIN Image Requirements:

• MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).

• MAIN images must be high quality photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed).

• MAIN images must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images.

• Image sizing Requirements:

• Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales.

• The smallest your file can be is 500 pixels on its longest side.

• Images must not exceed 10,000 pixels on the longest side.

• Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.

• Our servers do not support animated .gifs.

Product Image Best Practices

• We recommend each product have 4+ images; 1 MAIN image on white background and 3 Alternative Images to show additional details or lifestyle views of the product

• Alternative Images (NON-MAIN images) should be used to show environment, lifestyle, product detail, packaging, or scale of product. They should also be used to show available customization options

• If models are used, they must be standing, not sitting, kneeling, or lying down.

• If a model is used for Children’s or Baby clothing, you should include images of the item flat.

• Images of intimate clothing, lingerie, and swimwear products cannot be sexually explicit or obscene, as determined at the sole discretion of Amazon

• The product should typically fill at least 85% of the frame. If the product is shown in an environment, it should fill at least 50%.

• The product should be thoughtfully laid out, well lit and in focus.

• The product should have sharp focus and ideally not a shallow depth of field.

• Crop distracting shapes that appear in the background. These can detract from your product

Helpful Resources: If you are creating your own images, you may find our self-service imaging products or photography videos useful.

Good Image Examples:

The following are good alternative Image:

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。