Lin Wenkui, general manager of sales in Greater China of eBay, was interviewed by the daily economic news reporter photo source: Chen Keyuan, intern reporter

after germination and brewing, China's cross-border e-commerce has finally ushered in the outbreak of the era of 3.0. What exactly does cross-border e-commerce 3.0 mean? What development trend will cross-border e-commerce show? What opportunities and challenges will cross-border e-commerce face?

today (September 7) , Lin Wenkui, general sales manager of eBay Greater China, said at the 17th world business leaders Roundtable that in the 1.0 era, enterprises sell small and light goods, and the sales categories are electronic accessories, clothing and other products. The customer price of such goods is low and can be sent to the world by direct mail; In the era of 2.0, many large and heavy goods can enter the global consumer market through overseas warehouse and compete with local sellers; Entering the era of 3.0, cross-border e-commerce has ushered in a new starting point. We must think about products and operations to realize diversified sales

for products, businesses should carry out customized production and expand brand construction; In terms of operation, businesses should carry out fine operation, build standardized processes and continuously improve efficiency in the cross-border e-commerce chain. At the same time, under the tide of science and technology, AI (Artificial Intelligence), AR (reality enhancement), VR (virtual reality) and other technologies have been widely used in the field of cross-border e-commerce. The use of these disruptive technologies will bring the upgrading of the whole product and supply chain

so, what is the development trend of cross-border e-commerce in the future

Lin Wenkui pointed out that as more and more post-90s and post-00s become the main force of cross-border e-commerce consumption, online shopping behavior will be more acceptable. For these"digital natives", accurate user portraits should be generated with the help of big data to meet the needs of the former; Secondly, brand building is particularly important for cross-border businesses. In traditional trade, due to factors such as cost and information asymmetry, it is difficult for brand manufacturers to sell their products all over the world, while cross-border E-commerce makes it possible to establish brands at a lower cost; Thirdly, for businesses or enterprises, we should realize that the e-commerce platform is not only a channel, but a very important strategic development direction. As the most important resource of the Internet, businesses should cooperate with the platform to realize the continuous transformation and upgrading of products and meet the needs of consumers all over the world

on the one hand, cross-border e-commerce is developing rapidly with gratifying momentum and unlimited prospects; On the other hand, as the cornerstone of the industry - talent is seriously scarce. Lin Wenkui bluntly said that the biggest problem facing cross-border e-commerce enterprises is the demand for talents. Cross border e-commerce needs all-round and multi professional talents (logistics, platform operation, supply chain finance, products, etc.). In this regard, e-commerce platforms including eBay will cooperate with the government and universities to cultivate cross-border e-commerce talents

referring to the possible impact of the current unpredictable international trade situation on cross-border businesses, Lin Wenkui told the media including the daily economic news that cross-border e-commerce is facing changes in the macro environment at any time, which is both an opportunity and a challenge. As a seller, only compliant operation is the king, and the platform will support businesses that operate in compliance to become bigger and stronger

eBay, founded in 1995, has been focusing on the construction of e-commerce platform for 23 years. Now its buyers and sellers are widely distributed and have 170 million active users. In 2017, the total volume of eBay commodity transactions reached US $88.4 billion

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。