wish如何使用ProductBoost產品推廣活動業績頁面?
商戶可在在商戶平臺的“ProductBoost > 產品推廣活動業績”頁面中查看ProductBoost活動所推廣的產品的業績詳情,這將有助于您更好地評估每個產品在不同推廣活動中的表現。您可利用此數據信息來對ProductBoost活動做出更好的決策,從而取得更大的成功。
請前往商戶平臺的“ProductBoost > 產品推廣活動業績”頁面,查看每個產品在不同ProductBoost活動中的業績分析。
在此“產品推廣活動業績”頁面中,您可查看ProductBoost產品的如下信息:全部銷售額,全部GMV,全部話費,全部話費 / 成交總額百分比,產品參與其中的推廣活動數量,參與推廣活動的天數。
請注意,“全部時間”是指產品在ProductBoost活動中活躍的時間。
您還可以點擊每個產品左側的下拉菜單,查看其在不同ProductBoost活動中的詳情。下圖直觀地展示了在ProductBoost活動期間產品的銷售趨勢,可據此更好地評估其表現。在圖表的上方,您可選擇查看特定時間段內的瀏覽數、訂單和成交總額(如下圖所示)。
您可通過圖表左上角的下拉菜單更改趨勢的時間段,可選擇最近7天、過去30天、最近3個月、最近6個月或最近年。
此外,如果一個產品在多個非同時進行的ProductBoost活動中進行了推廣,那么此圖表將僅顯示這些不同推廣活動活躍階段的數據信息。
您還可在圖表中查看產品的每日分析,將鼠標懸停在圖表上您感興趣的日期線上,將有彈窗顯示相關的關鍵詞、當天瀏覽數、當天訂單和當天銷售額。
How to Navigate the ProductBoost Product Campaign Performance Page?
Merchants have the ability to view more in-depth insights regarding the products that you have promoted in ProductBoost campaigns on the Product Campaign Performance page within the ProductBoost section of their Merchant Dashboard. These insights and analytics will help to better assess each Product ID’s performance over the course of various ProductBoost campaigns. Take advantage of the metrics on this page to make better educated decisions on how to continue growing your ProductBoost campaigns.
To view ProductBoost performance insights on individual products across different campaigns, on the Merchant Dashboard navigate to ProductBoost > Product Campaign Performance.
On this Product Campaign Performance page you can view the following information regarding your ProductBoost Product IDs: Lifetime Sales, Lifetime GMV, Lifetime Spend, Lifetime Spend divided by GMV, Number of Campaigns the Product Promoted in, and Number of Active Days in Campaign.
Please note, Lifetime is defined as the Product ID’s time in active campaigns.
You can also select the dropdown to the left of each Product ID to view further insights on each individual product throughout the various ProductBoost campaigns in which it has been promoted. The graph visually displays trends to better assess each product’s performance over the course of ProductBoost campaigns. Above the graph, you can view the impressions, orders and GMV for each Product ID across a specified period of time.
For each product, you can change the time period displayed in the graph via the dropdown on the upper left corner of the graph. You may select the following: Last 7 Days, Last 30 Days, Last 3 Months, Last 6 Months, or Last Year.
Additionally, if one product has been promoted in multiple non-concurrent campaigns, the graph will display statistics only across the dates each of these campaigns was active.
You can also view the daily insights for each product in the graph. If you hover over the lines on the graph along the date you are interested in, the popup will display the keywords associated, the daily impressions, daily orders and daily GMV.
特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。
二維碼加載中...
使用微信掃一掃登錄
使用賬號密碼登錄
平臺顧問
微信掃一掃
馬上聯系在線顧問
小程序
ESG跨境小程序
手機入駐更便捷
返回頂部