提高銷量的三種方法

有幾種方法可以幫助您提高產品在 Wish 平臺上的銷量。您可以利用 Wish 提供的 、CollectionBoost、降價賦能、干凈圖片等項目，提高產品的曝光量和銷量。

除了上面提到的這些項目，下面這些通用指南也能幫助您改善產品表現、吸引更多用戶并增加產品銷量。

1. 保持低價

吸引著世界各地注重性價比的用戶，他們希望能在 Wish 平臺上淘到自己需要并且喜歡的產品。所以，您的產品不僅要質量出眾，價格也要有競爭優勢，物美價廉可以吸引更多的 Wish 用戶，以及更多的回頭客。

您可以通過編輯產品的價格和/或運費來降低價格；還可以創建降價賦能活動，進一步提高產品的曝光量和銷量。如需了解有關為產品創建降價賦能活動的更多信息，請點擊此處。

2. 為產品添加尺寸和顏色信息

為產品添加尺寸和顏色信息，便于用戶根據自己的需要做出選擇，這不僅可以改善用戶體驗，幫助他們找到最適合的產品變體，還能降低產品的退款率，減少用戶問題的數量。

如需了解有關添加或編輯產品尺寸和顏色的更多信息，請點擊此處。您還可以利用“尺碼表”功能為服裝產品提供精準的尺碼，以提高轉化率、減少退貨并改善用戶體驗。

3. 上傳高質量圖片

清晰、高質量的圖片可以突顯產品特點，可讓您的產品在 Wish 應用和 wish.com 網站上布滿圖片的 Feed 流中脫穎而出。

而且，只需點幾下鼠標，為產品選擇“干凈圖片”，還能幫助您進一步擴大產品的觸達范圍，將產品推廣到 Wish 之外的平臺上。如需了解有關為產品選擇“干凈圖片”的更多信息，請點擊此處。

How do I increase sales for my products?

There are several ways to help you increase sales on Wish. You may leverage a few programs offered by Wish - such as ProductBoost, CollectionBoost, Price Drop, Clean Image, and more - to potentially boost your products' impressions and sales.

Other than the above, below are several general guidelines that help you improve your product listings to attract more customers and sales.

1. Keep your product prices low

Value-conscious customers around the globe have been coming to Wish for years to find the products they use and love. Keeping your prices competitive while offering high-quality products therefore attracts Wish customers the most and keeps them coming back to your store.

You may edit your product prices to offer low and attractive product and/or shipping prices. You can also create Price Drop campaigns to further gain potential impression and sales increases for your products. Learn more about starting Price Drop campaigns for your products here.

2. Add sizes and colors to your products

Providing customers with the options to select various sizes and colors of your products impove their experience and help them find the product variations that best suit their needs, which in turn can lower your refund rate and decrease the number of customer support tickets.

Click here to learn more about adding or editing your products' sizes and colors. You can even use the Size Chart feature to provide accurate sizing of your apparel products, potentially increasing conversions, reducing returns, and improving your customer’s experience.

3. Upload high-quality images

Clear and high-quality images that highlight your products and tell a product story are most likely to make your products stand out on the image-heavy customer feed in Wish app and wish.com.

In addition, with just a few simple clicks, selecting a "clean image" for your products may help further expand your products' reach beyond Wish. Learn more about selecting a "clean image" for your products here.

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。