平臺刊登產(chǎn)品政策介紹（下）

2.8同一產(chǎn)品詳情頁中不得包含差異過大的產(chǎn)品

如果商戶的某個產(chǎn)品詳情頁包含差異過大的不同產(chǎn)品，該產(chǎn)品將被移除，且其賬戶將面臨被暫停交易的風(fēng)險。

差異過大的產(chǎn)品是指：

• 本質(zhì)上完全不同的產(chǎn)品

• 需要完全不同的的產(chǎn)品

• 不能用同一產(chǎn)品標題描述的產(chǎn)品

• 一件產(chǎn)品是另一件產(chǎn)品的配件

• 用戶認為不會在詳情頁面同時看到這些產(chǎn)品

查看示例并了解更多詳情

Wish商戶平臺保留移除違反此產(chǎn)品差異政策的產(chǎn)品的權(quán)利。

2.9禁止同一產(chǎn)品詳情頁中出現(xiàn)極端價格差異

商戶設(shè)置的最高變體價格最多可比最低變體價格高 $20.00。不符合價格差異政策的產(chǎn)品將被移除，且該賬戶將面臨被暫停的風(fēng)險。

查看示例并了解更多詳情

wish商戶平臺保留移除違反此價格差異政策的產(chǎn)品的權(quán)利。

如果您的產(chǎn)品價格差異過大是出于正當理由，請聯(lián)系您的客戶經(jīng)理或通過 merchant_support@wish.com 聯(lián)系商戶客服。

2.10存在誤導(dǎo)性的產(chǎn)品將被處以賠款

如果產(chǎn)品或產(chǎn)品變體被發(fā)現(xiàn)具有誤導(dǎo)性，且在被發(fā)現(xiàn)具有誤導(dǎo)性之日的過往30個自然日內(nèi)產(chǎn)生了訂單，則商戶可能會面臨最高$200.00*的賠款。商戶可能還需對被發(fā)現(xiàn)存在誤導(dǎo)性的產(chǎn)品或變體的訂單的任何后續(xù)退款承擔100%。

如果發(fā)現(xiàn)商戶多次違反此政策，則該商戶可能會受到其他處罰，包括減少曝光量、扣留付款、暫停或終止帳戶。

商戶可以對此類賠款進行申訴。

賠款僅可在其生成后的90個自然日內(nèi)進行申訴和審批。如果賠款申訴未在其生成后的90個自然日內(nèi)獲批，賠款將不予撤銷。

查看示例并了解更多詳情

2.11同一產(chǎn)品禁止出現(xiàn)過高價格上漲

促銷產(chǎn)品和非促銷產(chǎn)品的產(chǎn)品價格和/或運費在1周的調(diào)整周期里最多可上調(diào) $10.00* 或原價的 100%，以較高者為準。對于給定的產(chǎn)品，此價格限制單獨適用于產(chǎn)品單價和運費。

查看示例并了解更多詳情

2.12操控評論和評分政策

Wish 嚴禁任何試圖操控用戶評論和/或評分的行為，并明確禁止有償評論和/或評分的行為。Wish 同樣禁止商戶直接或間接對產(chǎn)品提供評論和/或評分。對于被發(fā)現(xiàn)存在評論和/或評分受操控的訂單，相應(yīng)商戶將被處以每個違規(guī)訂單最高$10.00*的賠款。

訂單金額為“數(shù)量x（商戶設(shè)定價格+商戶設(shè)定運費）”。

查看示例并了解更多詳情

2.13產(chǎn)品參考價格政策

商戶可在創(chuàng)建產(chǎn)品詳情頁時提供對比價格或參考價格（“MSRP”）。MSRP 并非必填項。如果商戶選擇提供 MSRP（“參考價格”），則每個參考價格都必須遵守本政策。參考價格必須真實且不具有誤導(dǎo)性。商戶只能在產(chǎn)品詳情頁中使用產(chǎn)品的實際參考價格，即該價格可以是：(a) 制造商的建議零售價 (MSRP) 或產(chǎn)品的類似標價；(b) 商戶在近期的合理時間段內(nèi)售出該產(chǎn)品所用的價格。

查看示例并了解更多詳情

2.14哄抬物價管制政策

操縱性有損用戶體驗，Wish 概不允許。如果發(fā)現(xiàn)商戶對某些產(chǎn)品的定價明顯高于合理的市場價格，則其可能會被處以每個產(chǎn)品最高$200.00*的賠款。商戶可對此類賠款提出申訴。

查看示例并了解更多詳情

* 此金額可按商戶的本地貨幣計算，且/或受商戶政策11約束。

查看已歸檔的刊登產(chǎn)品政策

2.8A product listing may not include different products of high variance

If a merchant includes different products of high variance in one listing, the product will be removed and the account risks suspension.

High variance products refer to the following:

• Products that are fundamentally different from each other

• Products that require completely different product description

• Products that cannot both be described by a single product title

• One product is another product’s accessory

• A customer would not expect to find the products together on the detail page

See examples and learn more

We reserve the right to remove products that violate this product variance policy.

2.9Extreme price variance within one product listing is prohibited

Merchants may set the maximum variation price to be up to $20.00 more than the minimum variation price. A product listing that does not adhere to the price variance policy will be removed and the account risks suspension.

See examples and learn more

We reserve the right to remove products that violate this pricing variance policy.

If you have this need for legitimate reasons, please contact your Account Manager or Merchant Support at merchant_support@wish.com.

2.10Product listings that are detected to be misleading will be penalized

If a product listing or a product variation is detected to be misleading, the merchant may be penalized up to $200.00* if there were orders placed in the last 30 calendar days from when the product or variation was detected as misleading. Merchant may also be responsible for 100% of any future refund on an order placed on the detected misleading product or variation.

If a merchant is found to violate this policy multiple times, the merchant may then be subject to other penalties, including decreased impressions, payment withholding, account suspension, or account termination.

Merchants are allowed to dispute these penalties.

The penalty can only be disputed and approved within 90 calendar days from when the penalty was created. If the penalty dispute is not approved within the 90 calendar day period from when the penalty was created, the penalty will not be reversed.

See examples and learn more

2.11Extreme price increases within one product listing are prohibited

Merchants may increase prices for both promoted and non-promoted products (product price and/or shipping price) by $10.00* or up to 100%, whichever is greater, within a 1-week period. For a given product, this price restriction applies independently to the product price and shipping price.

See examples and learn more

2.12Manipulated Reviews and Ratings Policy

strictly prohibits any attempt to manipulate customer reviews and/or ratings, and expressly prohibits compensated reviews and/or ratings. Any reviews and/or ratings generated by the merchants directly or indirectly are also prohibited. Orders that are found to have been affected by manipulated reviews and/or ratings are subject to be penalized up to $10.00* per affected order.

Order value is defined as ‘quantity * (merchant price + merchant shipping)’.

See examples and learn more

2.13Product Reference Price Policy

Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with this Policy. A Reference Price must be truthful and not misleading. And Merchant may only include a Reference Price in a Listing if that dollar figure is an actual reference price of the item, which means it is either: (a) the Manufacturer’s Suggested Retail Price (MSRP) or similar list price of the product; or (b) the price at which the item was recently offered for sale and for a reasonable period of time.

See examples and learn more

2.14Price Gouging Policy

Manipulative pricing strategies are detrimental to the customer experience and are not permitted on Wish. Merchants found to be setting prices significantly higher than reasonable market value for certain products may be penalized up to $200.00* per listing. These penalties may be disputed.

See examples and learn more

* This amount may be calculated in the merchant’s local currency and/or be subject to Merchant Policy 11.

View archived Listing Products policies

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。