計(jì)算每月平均利潤(rùn)

Exchange 會(huì)自動(dòng)顯示您商店存在期間的總收入；但是作為出售商店的人，您可以決定是否告知買(mǎi)家扣除支出后的總利潤(rùn)。Shopify 不會(huì)為您計(jì)算成本，因此，您最好花些時(shí)間來(lái)全面地計(jì)算一下運(yùn)營(yíng)產(chǎn)品頁(yè)面中的商店所涉及的所有成本。這樣可以幫助買(mǎi)家了解您是一位值得信賴(lài)的賣(mài)家，您已做好充分的準(zhǔn)備來(lái)將自己的商店移交給合適的買(mǎi)家。

首先，您需要將每月費(fèi)用加起來(lái)。利潤(rùn)等于總收入減去費(fèi)用。在計(jì)算費(fèi)用時(shí)，請(qǐng)務(wù)必包含以下內(nèi)容：

• 商店的 訂閱套餐月租

• 商店所用應(yīng)用的經(jīng)常性費(fèi)用的總成本

• 每月在廣告上花費(fèi)的總金額

• 每月平均銷(xiāo)售產(chǎn)品的總成本

• 您向任何自由職業(yè)者或員工支付的金額

將這些費(fèi)用的總成本相加，并從總收入中扣除該金額，從而得出利潤(rùn)額。

請(qǐng)記住，您的每月平均利潤(rùn)將顯示在產(chǎn)品頁(yè)面上，使買(mǎi)家可以大致了解經(jīng)營(yíng)此商店所需的成本以及他們自己可以賺得的收入。在產(chǎn)品頁(yè)面中包含此信息會(huì)極大程度提高您找到高質(zhì)量的機(jī)會(huì)。

由于此數(shù)字只是平均金額，您還應(yīng)準(zhǔn)備好為詳細(xì)詢(xún)問(wèn)每月支出信息的買(mǎi)家提供信息。通過(guò)生成損益表來(lái)準(zhǔn)備此信息是一個(gè)不錯(cuò)的方式。有關(guān)詳細(xì)信息，請(qǐng)參閱損益表。

平均利潤(rùn)率

為了讓買(mǎi)家更好地了解您商店的潛力，您應(yīng)在您的產(chǎn)品頁(yè)面中包含平均利潤(rùn)率。這是從總收入中扣除所有費(fèi)用后的利潤(rùn)百分比。

利潤(rùn)率以百分比的形式顯示在您的產(chǎn)品頁(yè)面中。雖然大多數(shù)商店的利潤(rùn)率因月份和產(chǎn)品而異，但您應(yīng)讓買(mǎi)家大致了解您的平均總利潤(rùn)率。

可以采用以下方式來(lái)計(jì)算利潤(rùn)率：計(jì)算您的利潤(rùn)（銷(xiāo)售額減去用于經(jīng)營(yíng)商店的所有費(fèi)用），然后將其除以總銷(xiāo)售額。將得出的結(jié)果乘以 100 以得到百分比值。

損益表

損益表（贏虧報(bào)告、收益表或盈余表）是商店在特定時(shí)間段內(nèi)的總利潤(rùn)和總支出的匯總。此報(bào)表為您提供商店的凈利潤(rùn)或凈虧損。請(qǐng)務(wù)必讓潛在買(mǎi)家了解您的商店是否具有盈利能力，如果存在盈利，請(qǐng)向他們展示盈利情況。對(duì)于希望購(gòu)買(mǎi)您商店的人來(lái)說(shuō)，損益表使他們可對(duì)此一目了然。

生成損益表

您可以使用會(huì)計(jì)軟件輕松將損益表導(dǎo)出或上傳到產(chǎn)品頁(yè)面。

Quickbooks 和 Xero 都可以與 Shopify 集成，使您能夠快速計(jì)算商店的利潤(rùn)并生成損益表。下面是操作說(shuō)明：

從 Quickbooks 導(dǎo)出損益表

如果您使用 Shopify 的 Quickbooks 集成應(yīng)用，則可以快速?gòu)?QBO 賬戶(hù)中導(dǎo)出損益表。

在 QuickBooks 在線(xiàn)賬戶(hù)中，點(diǎn)擊報(bào)告選項(xiàng)卡，然后點(diǎn)擊“商店概覽”報(bào)告中的損益鏈接。這將打開(kāi)您的損益表。

在損益報(bào)告中，可以看到按特定日期篩選報(bào)告的選項(xiàng)。因?yàn)?Exchange 會(huì)在您的產(chǎn)品頁(yè)面上顯示商店存在期間的總收入，所以我們建議您導(dǎo)出一份從建立商店時(shí)開(kāi)始計(jì)算的損益報(bào)告。

將您的損益表導(dǎo)出為 PDF 文件格式，使它能夠被上傳到 Exchange 產(chǎn)品頁(yè)面的財(cái)務(wù)文檔部分。

從 Xero 生成損益表

如果您已在 Shopify 中使用 Xero 應(yīng)用來(lái)將訂單集成到 Xero 會(huì)計(jì)軟件，則可以快速?gòu)?Xero 中導(dǎo)出損益報(bào)告。

首先，在 Xero 控制面板的主菜單中，點(diǎn)擊報(bào)告下拉列表中的損益表。選擇您希望顯示什么時(shí)間范圍的損益表以生成報(bào)告。因?yàn)?Exchange 會(huì)在您的產(chǎn)品頁(yè)面上顯示商店存在期間的總收入，因此我們建議您生成一份從建立商店時(shí)開(kāi)始計(jì)算的損益報(bào)告。

在報(bào)告中，您將看到導(dǎo)出選項(xiàng)。將報(bào)告導(dǎo)出為 PDF 文件格式并將它上傳到產(chǎn)品頁(yè)面的財(cái)務(wù)文檔部分。

了解商店的收入數(shù)據(jù)

顯示的數(shù)據(jù)是僅從完整月份中收集的。報(bào)告會(huì)在每月的第二天自動(dòng)更新以顯示上一個(gè)月的數(shù)據(jù)。 如果您的商店在 Exchange 上列出期間達(dá)成了任何銷(xiāo)售，此信息直到下月初才會(huì)在產(chǎn)品頁(yè)面的營(yíng)收數(shù)據(jù)中體現(xiàn)。

如果您發(fā)現(xiàn)產(chǎn)品頁(yè)面的收入與其他報(bào)告不一致，可能是因?yàn)槊總€(gè)月月初更新了收入。如果您在月中列出商店，則直到下個(gè)月月初才會(huì)報(bào)告您在該月達(dá)成的銷(xiāo)售額。計(jì)算的銷(xiāo)售額僅包括向 Shopify 提供的信息和 Shopify 可核實(shí)的銷(xiāo)售額。已核實(shí)銷(xiāo)售額是通過(guò) Shopify 處理的 Exchange 可核實(shí)的訂單。

已核實(shí)的銷(xiāo)售額包括通過(guò)在線(xiàn)商店、Buy Button、Shopify POS 和 Facebook Shop 完成的銷(xiāo)售額。如果您對(duì)自己的收入以及可否核實(shí)某銷(xiāo)售額有任何疑問(wèn)，請(qǐng)向 exchange-support@.com 發(fā)送電子郵件。

Exchange 還會(huì)從通過(guò)一些第三方應(yīng)用實(shí)現(xiàn)的銷(xiāo)售中獲取收入數(shù)據(jù)。不同于通過(guò)以上所列渠道核實(shí)的銷(xiāo)售額，Exchange 無(wú)法保證通過(guò)這些應(yīng)用生成的收入是正確的，因?yàn)榇耸杖胍蕾?lài)于 Shopify 外部構(gòu)建的第三方應(yīng)用程序。這些可核實(shí)的應(yīng)用包括：

• OneClickUpsell

• ReCharge Recurring Billing & Subscriptions

• Bold 提供的 Recurring Orders & Subscription Box 應(yīng)用

• CartHook Checkout

• 鏈接

• inkFrog Open

• Codisto LINQ

• Edit Order by Cleverific

除了此處列出的渠道和應(yīng)用外，從未托管在 Shopify 中的結(jié)賬系統(tǒng)生成的銷(xiāo)售額無(wú)法得到核實(shí)。

無(wú)法修改產(chǎn)品頁(yè)面上的銷(xiāo)售數(shù)據(jù)。我們建議在產(chǎn)品頁(yè)面描述中包含第三方銷(xiāo)售的相關(guān)信息，并上傳任何能驗(yàn)證這些銷(xiāo)售信息的屏幕截圖。

提示：在社交媒體上分享您的產(chǎn)品頁(yè)面，以提高產(chǎn)品頁(yè)面的可見(jiàn)度和增加其流量，增加快速銷(xiāo)售的可能性。

Calculating your average monthly profit

Exchange automatically displays your business's lifetime revenue, but it's up to you as the person selling their business to let buyers know what your total profit is after expenses. Shopify does not calculate your costs for you, so it's a great idea to take the time to thoroughly calculate all the costs involved in running the business in your listing. This helps buyers see that you're a trustworthy seller who's fully prepared to hand their business over to the right buyer.

To start, you need to add up your monthly expenses. Your profit is your total revenue minus expenses. When calculating your expenses, make sure to include the following:

• pri of your store's monthly Shopify subscription plan

• total cost of recurring charges for apps used by your business

• total amount you spend on advertising each month

• total cost of goods sold on an average month

• amount that you pay any freelancers or employees

Add up the total cost of these expenses and subtract it from your total revenue to get your profit amount.

Keep in mind that your average monthly profit is displayed on your listing to give buyers a rough idea as to how much it costs to run your business and how much they could make themselves. Including this information in your listing greatly improves your chances of finding a quality buyer.

Because this number is only an average amount, you should also be prepared for buyers who ask for more detailed information about your monthly expenses. It's always a good idea to prepare for this by generating a profit and loss statement. For more information, see Profit and loss statements.

Average profit margin

To give buyers a better understanding of your business's potential, you should include your average profit margin in your listing. This is the percentage of profit that you make after all your expenses are deducted from your total revenue.

The profit margin is displayed on your listing as a percentage. Although most business's profit margins vary month to month and product to product, you should give buyers an idea of what your total margins are on average.

To calculate your profit margins, calculate your profit (the sales you made minus all the money you spent running the store) and then divide that by the total amount you make in sales. After you have that, multiply that number by 100 to get the percentage.

Profit and loss statements

The Profits and Loss statements (P&L, Income Statement, or Statement of Earnings) is a summary of your business's total profits and expenses for a specific period of time. This statement gives you the bOTTOm line profit or net loss of your business. It's important to let potential buyers know if your business is profitable, and if so, show them just how profitable it is. The fit and Loss statement is the easiest way for someone that is interested in buying your business to understand this at a glance.  

Generating a profit and loss statement

You can easily export and upload your profit and loss statement to your listings using an accounting software.

Both Quickbooks and Xero integrate with Shopify, letting you quickly calculate your business's profit and generate a P&L statement. Here are instructions on how to do:

Exporting a profit and loss statement from Quickbooks

If you use the Quickbooks integrated app for Shopify, then you can quickly export a profit and loss statement from your QBO account.

From your Quickbooks online account, click on the Reports tab then click the Profit and Loss link within your Business Overview reports. This opens your profit and loss report.

Inside the Profit and Loss report, there are options to filter the report by specific dates. Because Exchange displays your business's lifetime revenue on your listing, we recommend that you export a report that shows your profit and loss of the lifetime of your business.

Export your Profit and Loss statement as a PDF file so that it can be uploaded to the financial documents section of your Exchange listing.

Generating a profit and loss statement from Xero

If you've used the Xero app in Shopify to integrate your orders to the Xero accounting software, then you can quickly export a Profit and Loss report from Xero.

First, click Profit and Loss from the Reports drop-down in the main menu of your Xero dashboard. Select the timeframe for that you want your profit and loss statement to report. Because Exchange displays your business's lifetime revenue on your listing, we recommend generating a report for your profits and losses from the beginning of your business's lifetime.

Within the report, you'll see the option to export it. Export your report as a PDF file and upload it to the Financial Documents section of your listing.

Understanding your business's revenue data

The data displayed is gathered from full month periods only. The report updates automatically by the second day of each month to show the previous month’s data. If your business makes any sales while it is listed on Exchange, then the information doesn't contribute to your listing's revenue figures until the start of the next month.

If you notice that the revenue from your listing does not match other reports, then it could be because the revenue is updated at the beginning of each month. If you list your business midway through the month, the sales you make during that month won't be reported until the beginning of the following month. The sales that are calculated include only the information that is available to and can be verified by Shopify. Verified sales are orders that are made through Shopify that Exchange is able to verify.

Verified sales include sales made through your online store, the Buy button, Shopify POS, and Facebook Shop. If you have questions about your revenue and whether or not a sale can be verified, then send an email to exchange-support@shopify.com.

Exchange also pulls revenue data from sales made through some third-party apps. Unlike the sales verified through the channels listed above, Exchange can't guarantee that the revenue generated through these apps is correct because it relies on third-party applications built outside of Shopify. These verifiable apps are:

• OneClickUpsell

• ReCharge Recurring Billing & Subscriptions

• Recurring Orders & Subscription Box App by Bold

• CartHook Checkout

• eBay LINK

• inkFrog Open

• Codisto LINQ

• Edit Order by Cleverific

Other than the channels and apps listed here, sales generated from a checkout system hosted outside of Shopify can't be verified.

The sales data on listings can't be modified. We recommend including information about third-party sales in your listing's description and upload any screenshots that might validate these sales.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。