歐洲法規注意事項

海關

您在進口貨物到歐盟時，需要遵守歐盟的海關法規，以及歐盟國家/地區適用于進口事務的法律法規。請注意，未經授權，您不得以 Amazon EU S.à r.l 或其他任何亞馬遜子公司或下屬機構的名義（統稱為“亞馬遜”，其公司名稱統稱為“名稱”）進口貨物，或在您的發貨單證的任何位置提及亞馬遜。否則，您的貨件可能會被退回其來源地、丟棄或棄置（具體由運送您貨物的承運人或貨運代理自行決定），且相關費用由您承擔。

進口法規可能因不同的歐盟國家/地區而有所區別，這取決于您所選擇的配送方式。因此，您很有必要考慮雇用某個物流供應商，比如某個報關行或貨運代理，以便為您的公司辦理進口手續或幫助您了解所有適用要求。

商業發票

當您的貨物準備從您的工廠、制造商或經銷商處配送時，商業發票由發貨人準備。保證商業發票準確無誤非常重要，這可以避免。進口貨物至某個歐盟國家/地區時，商業發票必須包含以下信息：

• 發票開具日期。

• 出口商或發貨人（賣家或生產廠家）的全名和地址。

• 發貨人的聯系人姓名、公司名稱、地址和稅號。

• 收貨人地址。 提供公司的法定名稱，后接“c/o FBA”。 然后，您可以在下方寫上貨物將要發往的亞馬遜運營中心的地址。然而，亞馬遜并沒有授權您在這個地址中包括任何“亞馬遜”字眼。請參閱以下示例。

• 海關登記進口商： 提供貴公司或歐盟進口代理人的法定名稱，隨附完整的聯系信息，經濟營運者注冊和識別號 (EORI) 及進口國家/地區的注冊號（參見下面的示例）。發貨前，應確保貴公司或代理人可以滿足在該進口國家/地區作為海關登記進口商的所有條件。如將此信息留空，也可能導致貨件被拒收或退貨。

  重要： 亞馬遜明確禁止將亞馬遜的名稱（包括其運營中心的名稱）用作任何亞馬遜物流庫存貨件的海關登記進口商。任何試圖以亞馬遜作為海關登記進口商的亞馬遜物流庫存貨件，無一例外將被拒收并退回給發貨人，且相關費用由發貨人承擔。 如將此信息留空，也可能導致貨件被拒收或退貨。

  
  

請注意各個地址之間的差異。“收貨人”地址包括運營中心；而“海關登記進口商”地址包括賣家或賣家代理的注冊地址。

• 貨件編號（亞馬遜物流證明）。這是您使用亞馬遜賣家賬戶創建貨件時收到的編碼。如果出現海關問題，這將確保亞馬遜可以快速確定貨件是否屬于亞馬遜物流。如果您在賣家平臺的“亞馬遜物流貨件編號”中未包含“FBA”，請在發票上的顯要位置添加該字樣。

• 已開發票的貨物的詳細描述。除其他必填信息外，還需要包括：

• 協調關稅表代碼（HTS 代碼）

• 商品數量

• 每件商品的價值。對于沒有商業價值的樣品或商品，為清關目的必須標注名義價值或公允市價

• 貨件中所有商品的總價值

• 交易貨幣

可能還需要其他信息。這些要求如有變更，恕不另行通知。您必須自行判斷并遵守進口要求。

根據商品的類型，進口時可能會有額外的證書和許可證要求，可能需要提供合格聲明、檢測報告或皮革證書。

請與您的物流供應商或報關行協商，確保您有進口到歐盟目的國所需的完整證明文件。

最佳配送實踐

亞馬遜運營中心對于接收的貨件設有相關要求，包含托拍的尺寸和運貨至運營中心的卡車類型。 了解這些要求和最佳實踐，有助于避免在向亞馬遜運營中心運輸庫存以及向買家配送的過程中出現延誤。

使用標準的郵遞服務

在將您的貨件運輸到中心時，不推薦使用諸如、英國皇家郵政、Parcelforce、德國郵政等郵遞服務。相比于貨運或快遞承運商，郵遞服務商作為海關登記進口商可能需要滿足不同的貨件要求。您可以通過郵遞服務配送您的貨物，但不能以海關登記進口商的身份向亞馬遜運營中心發貨。如果您考慮選擇郵遞服務進行配送，便應發貨到進口國家/地區代理人的地址，待貨件送達后，再將貨物轉運至中心所在地址。發貨前，您可能需要與郵遞服務公司核實貴公司或代理人是否可以作為海關登記進口商通關。

知識產權

您應該確保您擁有在歐盟發布商品或者在歐盟內部銷售商品所需的所有知識產權（例如：專利、商標或著作權）。您可能需要獲取品牌所有者的許可，以避免在指定的歐盟成員國銷售其產品時出現知識產權侵權問題（假設您擁有的知識產權許可僅在特定國家/地區有效）。尤其要注意的是，您的商品不能是偽造品或非法平行進口商品。

對于您想要開店的平臺國家/地區，您應該對其知識產權法律進行調研，因為您所擁有的知識產權可能只在特定國家/地區有效。

另外，您也可能希望保護好您自己在歐盟的知識產權。

其他資源

如果您在歐洲經濟區外采購商品，商品的知識產權所有者（特別是商標所有者、版權持有者和許可證持有人）可能會禁止您在歐洲經濟區進口或銷售他們的商品。

即使權利所有者只是在歐洲經濟區分銷同類商品，或者并不在歐洲經濟區進行分銷，只要其持有歐洲經濟區的知識產權，此禁令同樣適用。因此，如果您計劃在亞馬遜歐洲商城發布您從其他區域采購的商品（例如品牌商品或媒介類商品），請尋求專業法律建議，并確保權利所有者不反對此類平行進口。否則，權利所有者可能會以知識產權侵權為由要求亞馬遜下架您在亞馬遜歐洲商城發布的商品。如果知識產權侵權問題一再出現，還會影響您繼續在亞馬遜上銷售商品的權限。

如果非歐洲經濟區商品在任何方面（例如：包裝、質保范圍、商品變體）與歐洲經濟區版商品存在差異，即使在征得權利所有者同意的情況下，在歐洲經濟區銷售從歐洲經濟區外采購的平行進口商品仍可能會影響買家體驗。請正確描述您的商品，以避免收到負面買家反饋。

European regulatory considerations

Customs

When you import goods into the European Union (EU), you will need to comply with EU customs laws, as well as laws and regulations that are applicable to the EU country of import. Please note that you are not authorized to import your goods in the name of Amazon EU S.à r.l. or any other Amazon subsidiary or affiliate (indistinctly referred to as "Amazon" and its corporate name as an "Amazon name") or to reference Amazon anywhere in your shipping documentation. Otherwise, your shipments may be returned to their origin, abandoned, or disposed of at your cost, at the discretion of the carrier or freight forwarder carrying your goods.

Importation regulations may differ between countries in the EU and will depend on the mode of shipping you choose. Therefore, you should strongly consider hiring a logistics provider, such as a customs broker or freight forwarder, to handle the importation process for your company and help you understand all applicable requirements.

Commercial invoice

When your goods are ready to be shipped from your facility, manufacturer, or distributor, the shipper prepares the commercial invoice. It is critical that the commercial invoice be accurate to avoid delays in clearing customs. The following information must be included on the commercial invoice when importing goods into an EU country:

• Invoice issue date.

• The complete name and address of the exporter or shipper (seller or manufacturer).

• The shipper's contact name, company name, address, and tax ID number.

• Ship-to address. Provide the legal name of your company, followed by "c/o FBA." Below this, you may use the address of the Amazon fulfillment center to which your goods should be delivered. Amazon does not, however, authorize you to include any Amazon name in this address. Please see the example below.

• Importer of record: Provide the legal name of your company or EU import representative, along with full contact details, Economic Operators' Registration and Identification number (EORI) and registration number for the country of import (example below). Prior to shipping, you should consider ensuring that your company or representative can fulfill all criteria to act as importer of record in the country of import. Leaving this information blank also can result in your shipment being refused and returned.

  Important: Amazon expressly prohibits the use of an Amazon name, including a fulfillment center's name, as the importer of record for any shipment of FBA inventory. Any inventory shipment attempting to make entry with an Amazon name as the importer of record will be refused and returned at the shipper's expense —no exceptions. Leaving this information blank also can result in your shipment being refused and returned.

  
  

Example "Ship to/Deliver to" field	Example "Importer of record" field
[Seller legal name] c/o FBA 1401 Rue du Champ Rouge 45770 Saran, France	[Seller legal name] or [Seller's representative legal name] 1234 Rue de Lyon 9876 Paris, France EORI: XY123456789 ID: YX87654321

Please note the differences in addresses. The "Ship-to" address includes the Amazon fulfillment center, while the "Importer of record" address includes the seller's or seller representative's registered address.

• FBA Shipment ID (FBA reference). This is the number you receive when you create the shipment in your Amazon seller account. This ensures that Amazon can quickly identify the shipment as belonging to FBA if customs questions arise. If your FBA Shipment ID in Seller Central does not contain "FBA," please add it in a visible place on the invoice.

• Detailed description of the goods invoiced. Includes, among other required elements, the following:

• Harmonized Tariff Schedule Code (HTS Code)

• Product quantity

• Value of each product. For samples or products with no commercial value, a nominal or fair-market value must be stated for customs purposes

• Total value of all products in a shipment

• Currency of the transaction

Additional information may also be required. These requirements are subject to change. It is your responsibility to determine and comply with import requirements.

Depending on the type of product, there may be additional certificates and licenses required for import. These can include a Declaration of Conformity, test reports or leather certificates.

Please check with your logistics provider or customs broker to ensure that you have the complete documentation needed to import into the EU destination country.

Delivery best practices

Amazon fulfillment centers have requirements for the shipments they receive, including the size of the pallets and the type of truck that can deliver to the fulfillment center. Paying attention to these requirements and best practices will help avoid delays in getting your inventory to the fulfillment center and into your customers' hands.

Using standard postal services

Using postal services such as China Post, Royal Mail, Parcelforce, and Deutsche Post to send your shipments to Amazon fulfillment centers is not recommended. Postal services may have different importer of record requirements for their shipments than for freight or express carrier shipments. It is possible that by using postal services to ship your goods, you could not ship to an Amazon fulfillment center as the IOR. If you are considering a postal service as a shipping option, you should consider sending the shipment to the address of your representative in the country of import and, after the shipment is delivered, forward the goods to the Amazon fulfillment center address. Prior to shipping, you may want to check with the postal service that your company or representative can be the importer of record.

Intellectual property rights

You should ensure that you have all intellectual property rights (such as patents, trademarks, or copyrights) necessary for listing your products in the EU or selling them cross-border within the EU. You may need to have the permission of the brand owner to sell their products in a given EU member state in order to avoid an infringement of intellectual property rights (as in the case where your license to the intellectual property is only valid for a specific country). In particular, your products must not be counterfeit or illegal parallel imports.

You should investigate the law governing intellectual property for every country where you want to list your products because your rights in intellectual property may only be valid for a particular country.

In addition, you may want to protect your own intellectual property in the EU.

Other resources

United Kingdom	Intellectual Property Office	English
Germany	GRUR	German
German Patent and Trade Mark Office	English
France	INPI	French
Italy	Ufficio Italiano Brevetti e Marchi	Italian
Spain	Propiedad Intelectual	Spanish

點擊咨詢現在有哪些新興平臺值得關注 >>>

特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。