亞馬遜官方解讀銷售指導

亞馬遜觀察

2022-03-26

1026

個人賣家：?此功能適用于參與專業銷售計劃的賣家。

銷售指導

個人賣家：此功能適用于參與專業的賣家。

指導可為您提供個性化建議，旨在幫助您在亞馬遜上取得更大成功。

我們一直在尋找方法來幫助您在亞馬遜上取得更大成功。一旦發現銷售機會，我們會通過以下方式通知您。

賣家平臺中的亞馬遜銷售指導

您可在賣家賬戶主頁上找到指導。有關指導的更多信息，請訪問銷售指導頁面。

電子郵件建議

要驗證亞馬遜銷售指導通知的電子郵件地址和其他設置，請訪問通知首選項。您可以在指導通信頁面上查看您的電子郵件通知。您可以選擇以主商城語言、英語或簡體中文接收電子郵件建議。了解更多信息。

亞馬遜 MWS

您可以從網絡服務 (MWS) 批量下載建議。了解更多信息。

通知

亞馬遜銷售指導會向您通知以下類型的機會。要查看詳細的通知列表，請在【數據報告】菜單上選擇【亞馬遜銷售指導】。然后點擊【電子郵件設置】選項卡。

庫存建議

根據您的近期庫存和銷售數據，得出商品庫存較低的時間。了解何時該補貨，以避免出現缺貨和承擔的風險。（庫存預估依據的是您過去七天的銷售數據。）

銷售機會

通過添加最近受買家歡迎但亞馬遜上供貨能力有限的商品來提高買家購買您商品的幾率。您可以設置首選項以包含或排除品牌、分類或商品。如果您以前發布過類似商品，我們將告知您買家對此類商品的興趣，并幫助您確定業務發展機會。

全球銷售機會

幫助您通過全球向全球買家銷售您的商品。您可以在其他商城中發布您的商品以增加瀏覽您商品的買家數量。

配送建議

了解買家何時會對您提供、但并未通過 (FBA) 配送的商品產生濃厚興趣。如果您通過這些商品，則訂單可能有資格享受服務、亞馬遜 Prime 或其他受歡迎的優惠。

低價機會

找到具有相較價格更低的報價機會。匹配最低價功能可以發現 Amazon.com 上在售商品當前可用的最低價格。

需要修復的商品信息

完整的商品信息便于買家更輕松地進行查找、評估和購買。

【商品信息質量】：如果您的商品信息有質量提醒，您可以使用改善商品信息工具來添加缺失信息。

您的首選通知語言

您可以選擇要接收的電子郵件建議和首選的接收語言。了解更多信息。

Amazon Selling Coach
Individual sellers: This feature is available to sellers with Professional selling plans.
Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon.
We are always looking for ways to help you to be more successful on Amazon. As we identify selling opportunities, we will notify you in the following ways.
Amazon Selling Coach in Seller Central
You can find the Amazon Selling Coach on your seller account home page. You can learn more about it on the Selling Coach page.
Email recommendations
To verify the email address and other settings for your Amazon Selling Coach notifications, see Notification preferences. You can view your email notifications on the Amazon Selling Coach Communication page. You can receive email recommendations in your home marketplace language, English, or simplified Chinese. Learn more.
Notifications
Amazon Selling Coach notifies you about the following types of opportunities. To see a detailed list of notifications, select Amazon Selling Coach on the Reports menu. Then click the Email Settings tab.
Inventory Opportunities
Find out when you’re running low on products based on your recent inventory and sales data. Learn when it’s time to restock so you can avoid running out and risking cancellations. (Inventory projections are based on your sales over the past seven days.)
Product Opportunities
Increase your selection by adding products that have been popular with customers recently but have limited availability on Amazon. You can set your preferences to include or exclude brands, categories, or products. If you’ve listed similar products in the past, we let you know about customer interest and help you identify business growth opportunities.
Global Selling Opportunities
Make your products available to international customers through Amazon Marketplace global selling programs. You can list your products in other marketplaces to expand the number of customers who see them.
Fulfillment Opportunities
Learn when there is a high level of customer interest in products you offer that are not offered through Fulfillment by Amazon (). If you offer these products through , they might be eligible for free shipping, Amazon Prime, or other popular benefits.
Note: To see fulfillment opportunities, you must be enrolled in . See Getting started with Fulfillment by Amazon (FBA).
Low Price Opportunities
Find out when there are comparable offers with lower prices. The Match Low Price feature finds the lowest price currently available for active listings on Amazon.
Preferred language for your notifications
You can choose which email recommendations you receive and in which language you want to receive them. Learn more.
Amazon Marketplace Web Service (Amazon MWS)
Important: You must be an Amazon MWS developer in order to send a Reports request.
You can download your recommendations in bulk from Amazon Marketplace Web Services (Amazon MWS). Learn more.
Note: All the notifications on the Selling Coach widget will appear in the report section. “Reports” are a comprehensive list of notifications.