亞馬遜官方全面解讀母嬰分類

亞馬遜觀察

2022-03-26

1295

我們很高興宣布，亞馬遜母嬰分類下的母嬰商品新增了 80 個屬性。現在，您可以為與家具、汽車座椅、手推車、監視器、游戲圍欄、母乳喂養及喂食相關的母嬰商品提供額外信息了。

母嬰分類

我們很高興宣布，母嬰分類下的母嬰商品新增了 80 個屬性。現在，您可以為與家具、汽車座椅、手推車、監視器、游戲圍欄、母乳喂養及喂食相關的母嬰商品提供額外信息了。

母嬰分類庫存文件已更新，其中添加了新屬性。請盡可能多地提供商品的新信息。提供所售商品的豐富數據不僅有助于在搜索和瀏覽結果中顯示您的商品，還能給買家提供更多有用的詳細商品規格。買家有時候是根據詳情頁面上他們得到的有關商品的信息量來做出購買決定的。

庫存文件模板母嬰版塊	重點介紹新屬性
通用商品屬性	高度推薦、材料信息、護理說明、原產國、特性、以及電動功能
基本母嬰屬性	商品不含不良材料
母嬰旅行系統（汽車座椅和手推車）	汽車座椅、手推車信息（底座規格、汽車座椅系帶、座位數、內部座位、前向及后向信息、肩帶、以及各種長、寬、高和重量信息）。注意：要提供長、寬、高和重量信息，必須注明計量單位。示例：如果填寫［把手高度］，則必須注明“把手高度計量單位”。
家具屬性	墊子數量、高度、五金件可見度、便攜性、家具表面處理、以及軌道類型
監視系統	警示特性、監視器信息、傳感器技術、控制信息、以及范圍規格
喂食商品屬性	奶瓶類型、吸奶器規格、能否放入洗碗機、以及其他喂養規格屬性
單品價格	沒有 UPC/EAN 編碼的包裝內的商品數量、單獨包裝的商品數量、以及重量、體積、長度和單位計數信息。注意：要提供重量、體積和單位計數信息，必須注明計量單位。示例：如果填寫“顯示重量”，則必須注明“顯示重量計量單位”。
電池信息	電池類型、平均壽命、以及其他電池規格信息

首先，請從賣家平臺下載以下更新文件：

母嬰分類庫存文件模板 1.9

母嬰分類風格指南

XML XSD

分類樹指南 (BTG)

Baby category
The Amazon Baby category provides descriptive attributes to encourage you to provide as much information for your products as possible. Providing rich data about the products you sell helps Amazon surface products in search and browse, while also providing buyers with more helpful and detailed product specifications. You can provide additional information for your Baby products related to Furniture, Car Seats, Strollers, Monitors, Playards, Breastfeeding and Feeding. Buyers often make purchasing decisions based in part on how much information about a product is available to them on the detail page.
Section of Baby Flat File Template Highlights of New Attributes
General Product Attributes
Height recommendations, material information, care instructions, country of origin, special features, and power functionality
Basic Baby Attributes
Undesirable materials not included in the product
Baby Travel System (Car seats and strollers)
Car seat, stroller information (specifics on base, car seat harness, number of positions, interior seat, forward-facing and rear-facing information, shoulder harness, and various height, width, length, and weight information). Note: For height, width, length, and weight information: Unit of measurement is required if this type of information is provided. Example: If "handle height" is included, then "handle height unit of measure" is required.
Furniture Attributes
Number of mattress heights, hardware visibility, portability, furniture finish, and rail type
Monitor Systems
Alert features, monitor screen information, sensor technology, controls information, and range specifics
Feeding Attributes
Bottle type, breast pump specifications, dishwasher-safe capability, and other feeding-specific attributes
Price Per Unit
Number of items in the package not labeled with UPC/EAN code, quantity of individually packaged items, and weight, volume, length, and unit count information.
Note: for weight, volume, and unit count information: Unit of measurement is required if this type of information is provided. Example: If "display-weight" is included, then "display-weight-unit-of-measure" is required.
Battery Information
Battery type, average life, and other battery-specific information
To get started, download the following updated files from Seller Central:
Baby inventory file template 1.9
Baby Style Guide
XML XSDs
Browse Tree Guides (BTGs)

Section of Baby Flat File Template	Highlights of New Attributes
General Product Attributes	Height recommendations, material information, care instructions, country of origin, special features, and power functionality
Basic Baby Attributes	Undesirable materials not included in the product
Baby Travel System (Car seats and strollers)	Car seat, stroller information (specifics on base, car seat harness, number of positions, interior seat, forward-facing and rear-facing information, shoulder harness, and various height, width, length, and weight information). Note: For height, width, length, and weight information: Unit of measurement is required if this type of information is provided. Example: If "handle height" is included, then "handle height unit of measure" is required.
Furniture Attributes	Number of mattress heights, hardware visibility, portability, furniture finish, and rail type
Monitor Systems	Alert features, monitor screen information, sensor technology, controls information, and range specifics
Feeding Attributes	Bottle type, breast pump specifications, dishwasher-safe capability, and other feeding-specific attributes
Price Per Unit	Number of items in the package not labeled with UPC/EAN code, quantity of individually packaged items, and weight, volume, length, and unit count information. Note: for weight, volume, and unit count information: Unit of measurement is required if this type of information is provided. Example: If "display-weight" is included, then "display-weight-unit-of-measure" is required.
Battery Information	Battery type, average life, and other battery-specific information