特征要點

您最多可為功能強大的工具創建五個特征要點，以幫助提高轉化率。包含買家在購買后會收到的商品的準確描述。以下是關于編寫出色特征要點的一些提示：

• 每個要點應簡潔但具有描述性；此處不應使用段落

• 如果商品是套裝商品，請列出套裝中包含的商品和每個商品的尺寸（如適用）

• 對于每個特征，請包含一項優勢

• 包含保修信息或隨附配件作為最后一個要點

• 使用分號分隔單個要點中的短語

• 要點中始終使用阿拉伯數字，切勿使用拼寫數字

• 以句子形式編寫要點（無標點符號）；最多 256 個字符（因商品分類而異）

重要： 某些子分類對特征要點有額外要求。有關更多信息，請查看子分類規范。

示例

• 功能強大的 18 伏充電電池 [特征] 電力更足，運行時間更長 [優勢]

• 加長版 22 英寸刀片 [特征] 流暢平整切割 [優勢]

• 50 分鐘運行時間 [特征] 每次充電可裝飾多達 1200 平方英尺 [優勢]

• 低震動雙動刀片 [特征] 提高舒適度并緩解疲勞 [優勢]

• 隨附便攜包 [配件]；2 年制造商保修

如果沒有隨附配件或保修，可以使用最后一個要點來展示更多特征：

• 車庫頂棚儲藏裝置

• 45 x 45 英寸儲藏裝置可承重 250 磅

• 貨架高度可在 16 英寸到 34 英寸之間輕松調整

• 線條設計不會遮蓋儲藏的商品

• 儲藏大型和不規則形狀的商品

Feature Bullets

You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:

• Make each bullet point brief yet descriptive; This is not the place for paragraphs

• If the item is a set, list what's included in the set and the size (if appropriate) of each item

• For every feature, include a benefit

• Include warranty information or included accessories as the last bullet point

• Use semi-colons to separate phrases within a single bullet point

• Always use numerals, never spell out numbers, in bullet points

• Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)

Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.

Examples

• Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]

• Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]

• 50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]

• Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]

• Includes carrying case [ACCESSORY]; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to surface more features:

• Garage ceiling storage attachment

• 45- by 45-inch storage unit holds 250 pounds

• Shelf easily adjusts in height from 16 to 34 inches

• Wire design doesn't conceal stored items

• Stores large and odd-shaped items

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發表后的30日內與ESG跨境電商聯系。