實(shí)例講解亞馬遜侵權(quán)其他賣家的處理辦法
侵權(quán)導(dǎo)致的賬號被封當(dāng)然要數(shù)亞馬遜平臺最為嚴(yán)厲,但是即便是再嚴(yán)厲的審核也會對犯錯(cuò)輕微的賣家網(wǎng)開一面,鄧確平先生歸類了各種解決問題的方法,給大家參考。
案例一:
賣家A賣的是電飯鍋配件,但是在產(chǎn)品圖片里有一個(gè)instapot的電飯鍋。被該品牌商投訴listing被blocked。遇到這種情形賣家有2種情形注意:
1,如果沒有FBA庫存而且此產(chǎn)品也沒有什么銷量可以直接把listing刪除。這是對賬號來所最安全的。
2,如果有FBA庫存而且該產(chǎn)品銷量也不錯(cuò),建議在這個(gè)賬號直接把listing刪除后用其他賬號跟賣。
3,如果想用這個(gè)賬號持續(xù)出售這個(gè)listing,那么就寫申述籌劃吧。
案例二:
賣家A上架一個(gè)產(chǎn)品但是在題目涌現(xiàn)了Batman導(dǎo)致賬號因?yàn)榍謾?quán)被凍結(jié)。雖然這個(gè)產(chǎn)品沒有發(fā)生任何訂單。以下是我給該賣家寫的申述籌劃。
Dear amazon:We have check our account and promise that none of inventory is inauthentic items. And our order defect rate not meeting amazon's performance target of less than 1%.
We understand that as we list the inventory title have the word "Batmen"on 20th April 2017. This ASIN until we delete not have any order we are so sorry to make the mistake and upon received your last email We had learn all amazon policy. Do not let previous mistakes happen again. we promise we will reply buyer message within 24 hours. Although amazon have suspended our account, we will send all our these days order to our customers. We think some action must do in future as fllows:
1.we will prepare enough product stock, supporting the stocks on amazon account selling. when buyer place a order, we can assure the shipment time is in our handing time range.
2 .Because we sell on amazon. We have stable product resource, we have our own factory. So, we can promise our products are in high quality. there will be less and less positive feedback.
3.Our inventor all will use FBA service to send shipments. You can find that now we have about $2000 commodities in Amazon warehouse. This will allow
us complete orders timely and effectively. we think FBA is double win between amazon and us. FBA can promote our product selling amount. All our products are using FBA shipment.it can improve user experience.
4.Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.
5.We will try our best to solve their problems in time. We think customer service is very important for our selling on Amazon.
6.At last, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards
最后,賣家須要明確侵權(quán)只是賣家之間競爭卡位的一種手腕,一般情形下權(quán)力人接洽到賣家都會有好處的訴求,他們?nèi)f不得已才會投訴給亞馬遜,亞馬遜進(jìn)而會采用封號的處置。
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特別聲明:以上文章內(nèi)容僅代表作者本人觀點(diǎn),不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。
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