應(yīng)用Shopee LIVE工具增長(zhǎng)訂單轉(zhuǎn)換

您可以應(yīng)用許多工具來推進(jìn)訂單轉(zhuǎn)換，同時(shí)使直播更加有趣并吸引觀眾。

發(fā)明高興的直播體驗(yàn)可以加強(qiáng)與購(gòu)物者的客戶關(guān)系，并使他們對(duì)您未來的直播感興致。

立即購(gòu)置的特點(diǎn)產(chǎn)品

將產(chǎn)品添加到實(shí)時(shí)流中后，購(gòu)物者無需分開即可立即購(gòu)置產(chǎn)品。您還可以供給LIVE獨(dú)家折扣，以進(jìn)步購(gòu)置的緊急性。

除了在直播之前添加的產(chǎn)品之外，您還可以在直播期間添加更多產(chǎn)品：

請(qǐng)注意，如果您在直播期間添加產(chǎn)品序列，則不能對(duì)其進(jìn)行編纂。添加的新產(chǎn)品將涌現(xiàn)在列表的底部。

提醒

1. 如果未添加的產(chǎn)品恰巧是直播中的熱點(diǎn)話題，請(qǐng)將其添加到購(gòu)物袋中以促成立即轉(zhuǎn)化。

1. 如果您的直播吸引了不屬于您籌劃的目的受眾的觀眾，請(qǐng)即興創(chuàng)作并添加可能與他們相干的產(chǎn)品。

標(biāo)志優(yōu)惠券，贈(zèng)送30秒贈(zèng)品

您可以應(yīng)用“工具包”圖標(biāo)在直播期間閃現(xiàn)商店優(yōu)惠券：

優(yōu)惠券將在30秒鐘內(nèi)顯示給購(gòu)物者，一經(jīng)索取，便會(huì)消逝。您也可以隨時(shí)關(guān)閉和刪除優(yōu)惠券標(biāo)簽。

顯示永久憑證

要在全部直播進(jìn)程中供給優(yōu)惠券，請(qǐng)?jiān)谏暇€之前確保購(gòu)物袋中有商品。

Note?注意

選擇用于30秒贈(zèng)品的優(yōu)惠券不能用于永久展現(xiàn)，反之亦然。

Shopee官網(wǎng)原文詳情：

應(yīng)用Shopee LIVE工具增長(zhǎng)訂單轉(zhuǎn)換

您可以應(yīng)用許多工具來推動(dòng)訂單轉(zhuǎn)換，同時(shí)使直播更加有趣並吸引觀眾。

創(chuàng)造高興的直播體驗(yàn)可以增強(qiáng)與購(gòu)物者的客戶關(guān)係，並使他們對(duì)您未來的直播感興趣。

立即購(gòu)買的特點(diǎn)產(chǎn)品

將產(chǎn)品添加到實(shí)時(shí)流中後，購(gòu)物者無需離開即可立即購(gòu)買產(chǎn)品。您還可以供給LIVE獨(dú)家折扣，以進(jìn)步購(gòu)買的緊迫性。

除了在直播之前添加的產(chǎn)品之外，您還可以在直播期間添加更多產(chǎn)品：

請(qǐng)注意，如果您在直播期間添加產(chǎn)品序列，則不能對(duì)其進(jìn)行編輯。添加的新產(chǎn)品將出現(xiàn)在列表的底部。

提醒

1. 如果未添加的產(chǎn)品恰好在直播中成為熱門話題，請(qǐng)將其添加到購(gòu)物袋中以促成立即轉(zhuǎn)化。

1. 如果您的直播吸引了不屬於您計(jì)劃的目標(biāo)受眾的觀看者，請(qǐng)即興創(chuàng)作並添加可能與他們相關(guān)的產(chǎn)品。

標(biāo)記優(yōu)惠券，贈(zèng)送30秒贈(zèng)品

您可以應(yīng)用“工具包”圖標(biāo)在直播期間閃現(xiàn)商店優(yōu)惠券：

優(yōu)惠券將在30秒鐘內(nèi)顯示給購(gòu)物者，一經(jīng)索取，便會(huì)消逝。您也可以隨時(shí)關(guān)閉和刪除優(yōu)惠券標(biāo)籤。

顯示永久憑證

要在整個(gè)直播過程中供給優(yōu)惠券，請(qǐng)?jiān)谏暇€之前確保購(gòu)物袋中有商品。

Note?注意

選擇用於30秒贈(zèng)品的優(yōu)惠券不能用於永久展現(xiàn)，反之亦然。

Increasing order conversion with Shopee LIVE tools

There are many tools you can use to drive order conversion, while making livestreams more fun and engaging for your viewers.

Creating an enjoyable livestream experience can enhance customer relations with shoppers and get them interested in your future livestreams.

Feature products for immediate purchase

Adding products to your livestream lets shoppers purchase them instantly without leaving. You can also offer LIVE-exclusive discounts to boost the urgency to purchase.

Aside from products added before livestream, you can also Add more products during the livestream:

Note that the sequence of products cannot be edited if you add them during livestream. New products added will appear at the bOTTOm of your list.

Tip

1. If a product that's not added happens to be a popular topic during the livestream, add it to your shopping bag to drive immediate conversions.

1. If your livestream attracts viewers that were not part of your planned target audience, improvise and add products that may be relevant to them.

Tag vouchers for a 30-second giveaway

You can flash a shop voucher during the livestream using the Toolkit icon:

Vouchers will be shown to shoppers for 30 seconds, and disappear once they are fully claimed. You can also close and remove the voucher tag at any time.

Display permanent vouchers

To offer vouchers throughout your livestream, ensure that there are products in your shopping bag before you Go Live.

Note

Vouchers selected for 30-second giveaways cannot be used for the permanent displays and vice versa.

文章起源：Shopee官方網(wǎng)站

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。